Marketing & UX Designer
Problem
This personal UX project explores how to build trust and encourage daily engagement in a healthy meal app—without overwhelming users. The concept was designed to support habit-building and emotional well-being.
Scope
Meal planning on a budget—made simple for busy lives. Concept UX for a Chicago-based program that helps users build affordable, nutritious plans with minimal time and effort.
timeline
Nov – Dec 2024
client
Self Promo Project
my role
UX designer
tools
Figma, Google Forms, Miro
KPIs
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User Error Rate
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User Satisfaction
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Success Rate
User research
Accessibility considerations
Process
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Research: Reviewed three competitor apps and surveyed peers. Created a persona: The Busy Professional.
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Design Decisions: Used calming colors and simple navigation to reduce cognitive load. Prioritized habit tracking and gentle nudges.
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Testing: Conducted informal usability tests with three users. Adjusted onboarding flow based on confusion around goal-setting.
Featured screens
Next steps
Outcome
Users responded positively to the simplicity and tone of the app. This concept showcases my ability to design with empathy, clarity, and strategic intent—even without a formal client.
View the full case study here