Marketing & UX Designer
Goal
To provide a low-friction alternative to takeout by streamlining the healthy meal-prep decision process.
Problem
People often choose unhealthy takeout because of "Decision Fatigue." Most meal apps are too focused on calorie tracking rather than quickly helping a user decide what to eat.
timeline
Nov – Dec 2025
client
Self Promo Project
my role
UI/UX Designer
tools
Scope
Meal planning on a budget—made simple for busy lives. Concept UX for a Chicago-based program that helps users build affordable, nutritious plans with minimal time and effort.
Figma, Adobe Photoshop
KPIs
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User Error Rate
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User Satisfaction
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Success Rate
User research
Accessibility considerations
Process
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Research: Reviewed three competitor apps and surveyed peers. Created a persona: The Busy Professional.
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Design Decisions: Used calming colors and simple navigation to reduce cognitive load. Prioritized habit tracking and gentle nudges.
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Testing: Conducted informal usability tests with three users. Adjusted onboarding flow based on confusion around goal-setting.
Featured screens
Next steps
Outcome
I designed a "Decision-First" interface that prioritizes quick-selection meal plans. By reducing the steps between opening the app and picking a recipe, the design makes healthy eating the path of least resistance.