Marketing & UX Designer
Goal
To elevate artisan visibility and streamline the booking process for community-based art classes.
Problem
Many niche art studio websites suffer from "Information Overload" and cluttered layouts. Users often feel overwhelmed by complex navigation and cumbersome checkout flows, leading to high drop-off rates during the class registration process.
timeline
Sept – Nov 2025
client
Self Promo Project
my role
Solo UX Designer
tools
Adobe Illustrator, Figma, Miro
Scope
Design a Clay Works website to be user friendly by providing concise, intuitive navigation and a simple
checkout process.
KPIs
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User Error Rate
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Conducted 5 user interviews to define pain points
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Based on interview insights, simplified navigation to three core pathways
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System Usability Scale
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Success Rate
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User test showed 40% faster task completion post-redesign
Process
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Research: Analyzed competitor sites and interviewed two studio owners to understand real-world needs.
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Branding: Explored earthy tones and organic shapes to reflect the tactile nature of ceramics.
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UX Design: Created wireframes for homepage, class listings, and booking flow.
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Iteration: Developed three logo concepts and refined based on peer critique and design mentor feedback.
User research: pain points
Creating the user persona
Conducting five user interviews helped me to define pain points around class filtering and checkout. Creating empathy maps and user personas based on the interviews helped me understand my target user and their needs. I discovered that my target users needed an easy, user friendly experience to sign up for ceramics and art classes that fit their schedule and skill level. However, many ceramics/art studio websites are cluttered and confusing. They do not offer a simple checkout process and intuitive navigation, causing users to feel stressed and frustrated.
Site map
Difficulty with website navigation was a major pain point for users. I created a sitemap based on this information.
My goal was to make strategic information architecture decisions that would improve the website navigation. I chose the structure to make the layout clear and concise.
Hi-fi user flow
Takeaways
Solution
I designed a "Discovery-Focused" responsive interface that simplifies the path to purchase. By implementing intuitive skill-level filters and a streamlined three-step checkout process, the redesign reduced task completion time by 40%, transforming a frustrating administrative task into an inviting, tactile brand experience.