Marketing & UX Designer
Goal
To elevate artisan viability and streamline the booking process for community-centered art classes.
Problem
Many local art studio websites suffer from "information overload" and cluttered layouts. Users often feel overwhelmed by unorganized navigation and cumbersome checkout flows, leading to high drop-off rates during the class registration process.
timeline
July 2026
client
Self Promo Project
my role
Solo UI/UX Designer
tools
Figma, Adobe Illustrator
DESIGN PROCESS
User Research
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Competitive Analysis: Evaluated competitor sites and independent art studios to understand user expectations.
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Pain Points: Identified confusing class schedules, hidden pricing, and lack of mobile responsiveness as major friction points.
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User Personas: Developed target user profiles to keep the core needs of local community creators top-of-mind.
Ideation
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User Interviews: Conducted interviews with studio goers to uncover intuitive flow patterns.
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Wireframing: Built lo-fi sketches to rapidly map out clean layouts and simplified navigation paths.
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System Testing: Tested navigation menus and information flow models to reduce structural clutter.
System Usability Scale
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Conducted quantitative testing to evaluate overall platform usability and navigation logic.
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Iterated on interface feedback to achieve an optimized, accessible visual hierarchy.
Success Rate
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Achieved highly streamlined task completion rates for new user class registrations.
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Significantly reduced the necessary steps and cognitive load required to complete the checkout process.
HIGH-FIDELITY USER FLOW
FEATURED CLASS & LISTING DETAILS
CHECKOUT PROCESS & ORDER CONFIRMATION
Streamlined Checkout Flow
To combat the high drop-off rates identified during user research, the checkout experience was redesigned from the ground up to minimize friction. By consolidating the shopping cart summary, billing information, and secure payment fields into a clean, single-page interface, users can review their class details and complete their purchase with minimal cognitive load. Clear visual feedback and an immediate, structured order confirmation screen reinforce user confidence and finalize a seamless registration journey.
HI-FIDELITY INTERACTIVE PROTOTYPE
[Click to play interaction]
